Schlock Inc., makers of mediocre home console games:
Well, Boss -- we've cranked out another one with bad A.I., meager levels, and zero replay value!
Fine, fine. Pad it out with cinematic sequences and tutorials and we're good to go.
Just make sure there are enough frustrating impasses to keep folks from breezing through it too quickly -- want 'em to think they've gotten thier $50 worth, after all! Haw haw!
Boss, you ever wonder what it would be like to have integrity?
"Integrity!" That's brilliant -- "A new game based on the Integrity Engine!" Fire that off to the boys in marketing right away!