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Tom and his boss Richard were discussing marketing strategies for 2023
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| Tom, we need to prepare a ROI-driven B2B marketing strategy for our SaaS based CRM for 2023 | |
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| Sure, first I need clarity on the Ideal Customer Profile for our enterprise SaaS product. | |
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| Just target the CMOs, CTOs and CIOs of the top 10000 companies in the country. They would all be relevant for our product | |
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| Why are we playing blind man's buff all over again ? :( | |
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