A bunch of drivers who wanted to save on their car insurance didn't call Geico; instead they headed out and settled the land we know as Connecticut.
They established a capital and named it after their leader, Joe Hartford.
The rest of the state was named after the other drivers: Irma Bridgeport, Lou Waterbury, Alex Torrington, Sabrina Greenwich, Harold Willimantic, Jason Northgrosvenordale, ...
