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Tom was having a chat with his boss Richard to discuss buyer journey content ideas..
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| Tom, how are you planning the customer journey campaigns? | |
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| I am building content across the buyer journey stages - Awareness, Consideration, and Decision Making. | |
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| Just focus on decision stage content. Bombard our prospects with emails on product trials. I need leads... | |
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| How do I school him in marketing basics? | |
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